EARLY ACCESS Research & business planning · £29 one-off
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Start a businessFor existing businessesExamplesPricingSign inMy business workspace

CLEARER THINKING. PRACTICAL NEXT STEPS.

Research your idea.
Improve your business.

AI research to assess a new idea—or find ways to cut costs, improve operations and win customers in the business you already run.

Get sourced findings and a prioritised action plan. See what needs attention, why it matters and what to do next.

01 / Your Startup Desk

Research your idea
before you commit.

Add your idea, budget, skills and available time. Get research with source links, an editable business plan and a first customer test. If you need an idea, start with a shortlist built around your circumstances.

£29 once. One optional shortlist and one research brief comparing up to three ideas. No subscription.

Explore Your Startup Desk See a startup example

02 / Your Business Desk

Understand the business.
Improve what matters.

Add your website and upload your accounts. Get a review of your finances, costs, operations and growth opportunities, supported by company and market research. Your Business Desk brings the findings, priorities and action plan together.

Free during early access. A supported pilot is available for existing small businesses, with scope and support agreed before joining.

Explore Your Business Desk Try the business demo

LESS DATA ENTRY. A CLEARER NEXT STEP.

01

Share your starting point.

Starting out? Add your idea, time and budget. Already trading? Add your business website and financial reports.

02

Let brighterdesk do the research.

Research competitors and the market. For existing businesses, extract financial figures and bring the evidence into a business review.

03

Open your action plan.

See priorities and suggested next steps. Check important findings, edit where needed and track the actions you choose to take.

OPEN A WORKING EXAMPLEFICTIONAL. FREE TO EXPLORE.

Both examples are fictional. They show how the workspace works, not customer results.

Choose the right
starting point.

START

£29 once

AI research with source links, a saved working plan, evidence notes and report export.

Further research requires another purchase; editing saved work does not.

BUSINESS WORKSPACE

Free during early access

Financial imports, business reviews, action plans, competitor monitoring and sales opportunity research.

Human support is agreed separately.

SUPPORTED BUSINESS PILOT

No fee

A scoped business review, with setup and review support agreed before joining.

No automatic paid conversion.
See pricing and scope
KNOW WHAT YOU ARE WORKING WITH

Know what the assessment is based on.

Research links to public sources. Business reviews also use imported financial figures and your context, keeping reporting periods and uncertainties visible. Findings and suggested actions are a starting point: check important figures and assumptions before committing money or making decisions.

Read how the assessments work
BEFORE YOU BEGIN

Fair questions.

Get in touch
Do I need a business idea?

No. The Startup Desk bundle includes an optional shortlist built around your skills, time, budget and access to customers.

Can I use this for a business I already run?

Yes. Add your website and accounts to build a review of costs, cash, operations, people and growth. Your Business Desk includes an action plan, competitor monitoring and sales opportunity research. Link your registered company for Companies House details and filing alerts.

Is this software or a service?

Both, with separate scope. Your Startup Desk is self-service software. Your Business Desk has an early-access workspace and a supported pilot with human setup and review help agreed before joining.

Does it connect to my accounts?

You can upload reports exported from your accounting software and check the extracted figures. Companies House lookup is available for registered company details and historical filed accounts. Xero and QuickBooks connections are awaiting activation; availability is shown in the workspace.

Can it help me find customers?

Sales & Growth researches suitable organisations, referral partners and other channels, with source links and draft approaches. Public signals show possible fit, not confirmed demand. You choose whom to contact; brighterdesk does not send messages.

How much do I have to enter myself?

Start with your business name, website and financial reports. Research and document extraction fill in the starting information and draft your review. Select the right registered company when needed, check important figures and use Edit to correct details or add context.

Does it implement AI tools for me?

No. The current workspace and pilot help you decide what to test. Tool setup, integrations and staff training are planned services with scope and fees to be agreed separately if offered.

Will it prove demand or guarantee savings?

No. Research does not prove demand. A capacity estimate is not cash saved. You run the test and record evidence of what actually happened.

What happens to my information?

Saved private projects and Business records are linked to your account. Document extraction and assessments send the submitted information to OpenAI. Avoid personal records and secrets. Read the privacy notice for current details.

What happens after the free pilot?

There is no automatic paid conversion. Free access, support scope and what happens afterwards must be agreed before you enrol. Any paid continuation would be a separate choice.

YOUR NEXT MOVE STARTS HERE

Explore an idea.
Or improve what you’ve built.

Choose your route and see what brighterdesk can do for your business.

brighterdesk / FIND YOUR DIRECTION

Find three business ideas to investigate.

Tell us your skills, time, budget and who you can reach. Get three possibilities with alternatives, risks and a first test for each. £29 once, including the optional shortlist and one research brief.

IDEA DISCOVERY
find-your-starting-point.idea

What could work for you?

Read the privacy notice and purchase terms. Your inputs are sent to OpenAI for research. Avoid confidential or sensitive information. Allow up to two minutes. Shortlists save to your dashboard. A paid credit is required. £29 includes one shortlist and one full research brief.

YOUR FOUNDER PROFILE

Let’s start with you.

A business has to fit the person building it.

YOUR RESEARCH BRIEF
your-first-business.brief
STEP 01 OF 02

What are you working with?

Opening the example…

Preparing your interactive report workspace.

THE brighterdesk APPROACH

Show the reasoning.
Keep the uncertainty.

Assess each idea against your circumstances, examine current sources and distinguish researched findings from assumptions.

  1. Founder fit: time, budget, skills and selling preferences.
  2. Business evidence: alternatives, demand signals and costs.
  3. Decision: a provisional priority, with reasons.
  4. Validation: a real-world test that could change the conclusion.

A score is not a probability of success. Critical constraints should remain visible even when other factors look promising.

Research uses OpenAI web search and requires a paid credit. Completed research and plan edits are saved to your private workspace. The example report remains illustrative.

YOUR RESEARCH & WORKING PLAN

A clearer next move.

Research tailored to your circumstances.

THE STARTUP DESK YOUR PRIVATE WORKSPACE
FROM POSSIBILITY TO PROGRESS

Your startup
starts here.

Keep the evidence, shape your plan and test what matters.

YOUR PROJECTS—Ideas you’re investigating
EVIDENCE COLLECTED—Sources across your reports
THE NEXT STEPTest, then build.Research informs. Customers decide.

My projects

Delete this project?

This permanently removes the report, plan and evidence notes. Export a copy first if needed.